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CC+ Cream Natural Matte Foundation Tan Rich dupes and alternatives IT Cosmetics

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches with full coverage, without talc or silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Tan RichChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Deep
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
91out of 100
Colour
97
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7C1 Rich Mahogany
    Shade match 81
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same matte finishSame full coverageClaims 12-hour wear

    Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: extra deep with cool red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Looks identical
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Close colour
    • Tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Very close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Very close colour
    • Tan · Warm · golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich. Every attribute compared, with its share of the score.

ComparedYour shadeTan RichClosest matchDeepScore
Shade match55% of overall91
Colour97#c47854#c07754Looks identicalColour difference 0.9 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy Deep

Best price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.