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CC+ Cream Natural Matte Foundation Tan dupes and alternatives IT Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with full coverage, without silicones.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5C1 Rich Chestnut

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
5C1 Rich Chestnut
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
84out of 100
Colour
89
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5C1 Rich Chestnut, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest match5C1 Rich ChestnutScore
Shade match55% of overall84
Colour89#db966f#d6976bVery close colourColour difference 2.5 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5C1 Rich Chestnut.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Slightly cooler undertone
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 5C1 Rich Chestnut

Best price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.