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CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium dupes and alternatives IT Cosmetics

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches with light coverage, without silicones.

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 13 La Cienega

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Tower 28 Beauty
13 La Cienega
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Light coverage
Shade match
87out of 100
Colour
94
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superdewy Cushion Foundation Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Revolution Beauty
Fair Warm
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
93
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    160

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 160

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Very close colour
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest shade match13 La CienegaScore
Shade match55% of overall87
Colour94#f5cdaf#fdd2b2Very close colourColour difference 1.5 (0 is identical)
Depth95FairVery fairCloseDepth difference: 2.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Dry, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​sensitive skin
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega.

Same or better

  • $7 less
  • Very close colour
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for oily skin
  • SPF 30 instead of SPF 40

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 30
OverlapBoth water-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Revolution Beauty Superdewy Cushion Foundation in Fair Warm, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest overall alternativeFair WarmScore
Shade match55% of overall78
Colour94#f5cdaf#efccb0Very close colourColour difference 1.5 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone25Cool · rosyWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 79/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superdewy Cushion Foundation in Fair Warm.

Same or better

  • $25 less
  • Very close colour
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 13 La Cienega

Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superdewy Cushion Foundation Fair Warm

Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.