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CC+ Nude Glow Lightweight Foundation + Glow Serum Medium dupes and alternatives IT Cosmetics

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free3Oil-free0With SPF0Mineral2

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Only showing matches with medium coverage, without talc or alcohol denat.

Closest shade match: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Ulta Beauty Collection
Medium Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Very Light 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Glossier
Very Light 1
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
68
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$5 less (13%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    9 Light Neutral
    Shade match 95
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #4 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Palm 2.5W
    Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Described as light, yours as mediumNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Not marketed for sensitive skin · No SPF

    Retailer shade note: light - warm

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Medium (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Very close colour
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 05 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 05 W

    • Very close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Close colour
    • Fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade matchMedium WarmScore
Shade match55% of overall96
Colour94#f2c8a7#f0caaeVery close colourColour difference 1.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Warm.

Same or better

  • $23 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 1, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternativeVery Light 1Score
Shade match55% of overall89
Colour96#f2c8a7#edc6a8Looks identicalColour difference 1.2 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · yellowNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Dry, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 1.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • Not marketed for dry/oily skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Warm

Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Glossier Stretch Fluid Foundation for Buildable Coverage Very Light 1

Best price
$34SephoraSephora
$5 less (13%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.