CC+ Nude Glow Lightweight Foundation + Glow Serum Medium dupes and alternatives IT Cosmetics
4.4 (7,609)·Fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$8.74$12.49Ulta Beauty$30.26 less (78%)4.1 (11,038)
Matches: Very close colour· Same radiant finish· Claims not settling into lines
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
79
Wear & performance
54
Skin suitability
56
Very close colour · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol · No SPF
The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Medium (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest shade matchMediumHow they compareScore
Shade match55% of overall98
Colour60%96#f2c8a7#f4c7a7Looks identicalColour difference 1.1 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Dry, oily, sensitiveNormal, dryBoth marketed for dry skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay 24H Skin Tint + Vitamin C in 118, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest overall alternative118How they compareScore
Shade match55% of overall98
Colour60%97#f2c8a7#edc6a6Looks identicalColour difference 1.0 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 93/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$30.26 less (78%)
