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CC+ Nude Glow Lightweight Foundation + Glow Serum Medium dupes and alternatives IT Cosmetics

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 118

The equivalent shade and the most similar foundation overall.

The match
Maybelline
118
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
93
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Overall 83
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. Overall 87
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  3. Overall 78
    $11.19$15.99Ulta BeautyUlta Beauty$27.81 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium Warm
    Overall 78
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    9 Light Neutral
    Overall 80
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  6. Overall 81
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  7. Overall 81
    $34SephoraSephora$5 less (13%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for dry/oily skin · No SPF

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  8. Overall 80
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  9. Overall 71
    $14.59TargetTarget$24.41 less (63%)

    Matches: Claims a blurring effectBoth claim long-wearingNo fragrance listed

    Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Rose Ivory
    Overall 69
    $14.97WalmartWalmart$24.03 less (62%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Medium (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Very close colour
    • Fair · Warm undertone

    $36

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 05 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 05 W

    • Very close colour
    • Light · Warm · golden undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Very close colour
    • Fair · Warm · peach undertone

    $42

  4. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Close colour
    • Fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 118, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest match118Score
Shade match55% of overall98
Colour97#f2c8a7#edc6a6Looks identicalColour difference 1.0 (0 is identical)
Depth98FairFairSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 118.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy 118

Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.