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CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium dupes and alternatives IT Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones or talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium 10

The equivalent shade and the most similar foundation overall.

The match
bareMinerals
Medium 10
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
69out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
64
Wear (Wear & performance)
54
Skin (Skin suitability)
56
Shade match
77out of 100
Colour
86
Depth
92
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
Costs $0.50 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Described as light, yours as mediumNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  2. Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Described as light, yours as mediumNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - warm

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  3. Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as light, yours as mediumSlightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - cool

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  4. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM1COOL
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as light medium, yours as mediumSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Described as light medium, yours as medium · Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin · No SPF

    Retailer shade note: light medium with cool pink undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Looks identical
    • Light · Warm undertone

    $12.99

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

  3. NARS Radiant Creamy Concealer

    Macadamia

    NARS Radiant Creamy Concealer, shade Macadamia

    • Very close colour
    • Light medium · Warm undertone

    $36

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Close colour
    • Light · Neutral undertone

    $12

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Looks identical
    • Light · Cool undertone

    $30

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Close colour
    • Light · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium 10, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral MediumClosest matchMedium 10Score
Shade match55% of overall77
Colour86#eabba6#e2b49aVery close colourColour difference 2.8 (0 is identical)
Depth92LightLightSameDepth difference: 3.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone45Neutral · neutral goldenCool · pinkDifferentfrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for dry/​sensitive skin
Overall match 69/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium 10.

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly cooler undertone
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for oily skin
  • SPF 15 instead of SPF 40

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy Medium 10

Best price
$39.50Ulta BeautyUlta Beauty
Costs $0.50 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.