CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium dupes and alternatives IT Cosmetics
4.4 (7,609)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Calico, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Medium. Every attribute compared, with its share of the score.
ComparedYour shadeNeutral MediumClosest matchCalicoHow they compareScore
Shade match55% of overall92
Colour60%93#eabba6#e5b79fVery close colourColour difference 1.7 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Dry, oily, sensitiveNormal, combination, oilyBoth marketed for oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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