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CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Tan dupes and alternatives IT Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum3
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral3

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5 of 30

Only showing matches with buildable coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Neutral TanChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Shade match
80out of 100
Colour
not scored yet
Depth
98
Undertone
85
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 57
    $30TargetTarget$9 less (23%)

    Matches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    57
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  3. #4 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    112
    Shade match 40
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Described as fair, yours as tanBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Described as fair, yours as tan · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: fair with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as tan

    View match
  4. #5 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    102
    Shade match 40
    $15.99Ulta BeautyUlta Beauty$23.01 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Described as fair, yours as tanBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Described as fair, yours as tan · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: fair with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as tan

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Tan (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Looks identical
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Very close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.5 Light Buff

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff

    • Close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 16 Light Neutral, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Tan. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral TanClosest match16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#e9b79cNo swatchNot comparedNo swatch colour on one side
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $9 less
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 16 Light Neutral

Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.