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CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool dupes and alternatives IT Cosmetics

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: CoverGirl Simply Ageless Skin Perfector Essence Foundation Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
Medium
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Shade match
82out of 100
Colour
94
Depth
99
Undertone
45
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation Classic Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
Classic Beige
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
75out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
30
Best price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    210 Sandy Beige
    Shade match 81
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 80
    $11.99Ulta BeautyUlta Beauty$27.01 less (69%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Close colour
    • Medium light · Cool undertone

    $30

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Close colour
    • Medium light · Cool undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Close colour
    • Medium light · Neutral · neutral pink undertone

    $8

  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Slight colour difference
    • Medium light · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade matchMediumScore
Shade match55% of overall82
Colour94#eaa37b#e8a275Very close colourColour difference 1.7 (0 is identical)
Depth99Light mediumMedium lightCloseDepth difference: 0.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone45CoolNeutral · neutral goldenDifferentcandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared75
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 74/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium.

Same or better

  • $17.51 less
  • Very close colour
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternativeClassic BeigeScore
Shade match55% of overall81
Colour86#eaa37b#f9ab80Very close colourColour difference 2.9 (0 is identical)
Depth88Light mediumLight mediumSameDepth difference: 5.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Dry, oily, sensitiveDry, normalBoth marketed for dry skin
Overall match 75/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige.

Same or better

  • $27.01 less
  • Very close colour
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter
  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for oily/sensitive skin
  • SPF 18 instead of SPF 40

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 18
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Simply Ageless Skin Perfector Essence Foundation Medium

Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation Classic Beige

Best price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.