Celebration Foundation Illumination Light dupes and alternatives IT Cosmetics
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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- Dimethicone0
- Fragrance2
- Alcohol denat.1
- Silicones0
- Coconut oil2
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2 of 33 matches
Only showing matches with a matte finish, in liquid form, without talc.
- 1 match has no finish listed and is not shown.
- 12 matches have no formulation listed and are not shown.
Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105
The equivalent shade: scored on colour, depth and undertone only.
LightChange shade
- Medium
- Fair
- Lightcurrent shade
- Medium Tan
- Tan
- Shade match
- 92out of 100
- Colour
- 99
- Depth
- 100
- Undertone
- 70
Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
Where to buy Fair Ivory 105
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation Natural Rose
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
LightChange shade
- Medium
- Fair
- Lightcurrent shade
- Medium Tan
- Tan
- Overall match
- 71out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 50
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 40
Your shade $49 at Ulta Beauty
Where to buy Natural Rose
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to IT Cosmetics Celebration Foundation Illumination Light (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W3
L'Oréal Paris True Match Radiant Serum Concealer, shade W3
- Looks identical
- Very fair · Cool undertone
$16.99
Snow
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow
- Looks identical
- Very fair · Neutral undertone
$36

170
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170
- Looks identical
- Very fair · Cool undertone
$30
355 Vanilla
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla
- Looks identical
- Very fair
$15.99
Cannelle
CN 10 Alabaster
Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster
- Very close colour
- Very fair · Neutral · neutral pink undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105, against IT Cosmetics Celebration Foundation Illumination in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105.
Same or better
- $37.01 less
- Near-identical swatch colour
- Medium rather than full coverage
- Claims 12-hour wear
- Claims a lightweight feel
Different
- Matte finish instead of radiant
- Not marketed for combination/dry/sensitive skin
- Contains alcohol denat.
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Why the closest overall alternative works
L'Oréal Paris Infallible Pro-Matte Foundation in Natural Rose, against IT Cosmetics Celebration Foundation Illumination in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Infallible Pro-Matte Foundation in Natural Rose.
Same or better
- $32.01 less
- Near-identical swatch colour
- Same full coverage
- Claims a blurring effect
- Claims 24-hour wear
- Claims transfer resistance
- Claims a lightweight feel
Different
- Matte finish instead of radiant
- Not marketed for combination/dry/sensitive skin
Ingredients (information only, not scored)
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105
Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
Closest overall alternative
L'Oréal Paris Infallible Pro-Matte Foundation Natural Rose
Your shade $49 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.