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Celebration Foundation Illumination Light dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage, with a matte finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
LightChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Maybelline
Fair Ivory 105
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
69out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
43
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Light (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Looks identical
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Snow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    170

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170

    • Looks identical
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105, against IT Cosmetics Celebration Foundation Illumination in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest matchFair Ivory 105Score
Shade match55% of overall92
Colour99#fdddc4#fddec5Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 69/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105.

Same or better

  • $37.01 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for combination/dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high
View full match

Where to buy Fair Ivory 105

Match price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.