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Celebration Foundation Illumination Medium Tan dupes and alternatives IT Cosmetics

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol, applied. RemoveVegan1Cruelty-free2Oil-free2With SPF1Mineral1

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Only showing matches in liquid form, with no drying alcohol, without talc.

  • 4 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: NARS Natural Matte Longwear Foundation PUNJAB

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Full coverage
The match
NARS
PUNJAB
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $6 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 220

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Full coverage
The match
Fenty Beauty
220
Depth and undertone: Light · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Santa Fe - Medium 2
    Shade match 88
    $55SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M2 - medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Natural Radiant Longwear Foundation

    Patagonia - Medium 1.2
    Shade match 88
    $55SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M1.2 - medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Lanai
    Shade match 91
    $55SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: M2.25 - medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    34S Medium Sand
    Shade match 96
    $42SephoraSephora$7 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    17.5N
    Shade match 87
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourClaims long-wearingClaims colour stability

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Wet n Wild

    PhotoFocus Liquid Foundation

    Soft Ivory
    Shade match 90
    $5.24$7.49Ulta BeautyUlta Beauty$43.76 less (89%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than radiant finishNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    50
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/oily/sensitive skin

    Low confidence· Digital match

    View match
  7. #9 · NARS

    Natural Matte Longwear Foundation

    LANAI
    Shade match 89
    $55SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Natural (N-052)
    Shade match 88
    $58SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium, neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Medium Tan (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    34S medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 34S medium sand

    • Looks identical
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Praline

    NARS Soft Matte Complete Concealer, shade Praline

    • Very close colour
    • Light · Warm undertone

    $36

    SephoraView at Sephora
  5. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Very close colour
    • Light · Warm · peach undertone

    $36

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    270N

    Rare Beauty Liquid Touch Brightening Concealer, shade 270N

    • Looks identical
    • Light · Neutral undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in PUNJAB, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade matchPUNJABScore
Shade match55% of overall97
Colour95#eab991#f0ba8eLooks identicalColour difference 1.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in PUNJAB.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high
View full match

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 220, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternative220Score
Shade match55% of overall96
Colour94#eab991#e2b691Very close colourColour difference 1.6 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 220.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims long-wearing
  • Claims transfer resistance

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high
View full match

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation PUNJAB

Best price
$55SephoraSephora
Costs $6 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 220

Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.