Celebration Foundation Illumination Medium dupes and alternatives IT Cosmetics
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium4
- Full0
- Buildable1
Finish
- Matte0
- Natural1
- Radiant0
- Luminous0
Skin type
- Dry1
- Normal1
- Combination0
- Oily0
- Sensitive1
Preferences
SortSort byOverall match
1 of 32 matches
Only showing matches with buildable coverage, in liquid form, without talc.
- 2 matches have no coverage listed and are not shown.
- 13 matches have no formulation listed and are not shown.
- 3 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Yepoda The Dewy Day 2C
The equivalent shade and the most similar foundation overall.
MediumChange shade
- Mediumcurrent shade
- Fair
- Light
- Medium Tan
- Tan
- Overall match
- 72out of 100
- Shade (Shade match)
- 87
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 87out of 100
- Colour
- 92
- Depth
- 97
- Undertone
- 70
SephoraYour shade $49 at Ulta Beauty
Where to buy 2C
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraLooking for a concealer in your shade?
The closest shade to IT Cosmetics Celebration Foundation Illumination Medium (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
360 Cashmere
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere
- Looks identical
- Fair
$15.99
015 Light
Fair
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair
- Very close colour
- Very fair
$12
230
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230
- Very close colour
- Very fair · Neutral undertone
$30
2WP Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach
- Very close colour
- Fair · Warm · peach undertone
$42
120C
View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Yepoda The Dewy Day in 2C, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Yepoda The Dewy Day in 2C.
Same or better
- $10 less
- Very close colour
- Buildable rather than full coverage
- Claims a skin-like finish
- Claims 12-hour wear
- Claims a lightweight feel
Different
- Natural finish instead of radiant
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy 2C
SephoraYour shade $49 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.