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Celebration Foundation Illumination Medium dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in serum form, without talc.

  • 13 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 0.5-2 Very Light

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
L'Oréal Paris
0.5-2 Very Light
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
72
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
86out of 100
Colour
92
Depth
91
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$28.01 less (57%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Medium (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Looks identical
    • Fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Very close colour
    • Very fair

    $12

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 0.5-2 Very Light, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest match0.5-2 Very LightScore
Shade match55% of overall86
Colour92#fcd5b6#f2cdafVery close colourColour difference 2.0 (0 is identical)
Depth91Very fairFairCloseDepth difference: 4.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 86/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 0.5-2 Very Light.

Same or better

  • $28.01 less
  • Very close colour
  • Same radiant finish

Different

  • Runs slightly deeper
  • Light rather than full coverage
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, low siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone low vs high
View full match

Where to buy 0.5-2 Very Light

Match price
$20.99Ulta BeautyUlta Beauty
$28.01 less (57%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.