Celebration Foundation Illumination Medium dupes and alternatives IT Cosmetics
4.3 (2,176)·Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics Celebration Foundation Illumination Medium (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Treatment Foundation in 112, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest shade match112How they compareScore
Shade match55% of overall90
Colour60%96#fcd5b6#fdd7b5Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 72/100Shade match 90/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest overall alternative410 IvoryHow they compareScore
Shade match55% of overall89
Colour60%94#fcd5b6#f9d7b8Very close colourColour difference 1.7 (0 is identical)
Overall match 79/100Shade match 89/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty(product price)$25 less (51%)
