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Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid2
  • Cream0
  • Stick0
  • Powder0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF5Mineral0

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Only showing matches with light coverage, without talc.

Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation Classic Beige

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
Maybelline
Classic Beige
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
75out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
72
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
89out of 100
Colour
94
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 86
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for combination/oily/sensitive skin

    Low confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Pure Beige
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for combination/oily/sensitive skin

    Low confidence· Digital match

    View match
  3. #4 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Cool 3
    Shade match 84
    $49Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims 12-hour wearClaims not settling into lines

    Differences: Natural rather than radiant finishLight rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Warm 1
    Shade match 83
    $49Ulta BeautyUlta BeautySame price

    Matches: Claims 12-hour wearClaims not settling into linesClaims colour stability

    Differences: Natural rather than radiant finishLight rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest matchClassic BeigeScore
Shade match55% of overall89
Colour94#f6af85#f9ab80Very close colourColour difference 1.5 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 75/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige.

Same or better

  • $37.01 less
  • Very close colour
  • Same radiant finish
  • Claims a lightweight feel
  • Adds SPF 18

Different

  • Light rather than full coverage
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapPowder-based vs water-based; silicone low vs high
View full match

Where to buy Classic Beige

Best price
$11.99Ulta BeautyUlta Beauty
$37.01 less (76%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.