Beautler.Your beauty butler

Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Serum0
  • Gel0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with medium coverage, with a radiant finish, without talc.

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation PR6

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
Natasha Denona
PR6
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
83out of 100
Colour
86
Depth
94
Undertone
70
Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
700 Vienna
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
79out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Close colour
    • Light · Cool undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Close colour
    • Light medium

    $12

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in PR6, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade matchPR6Score
Shade match55% of overall83
Colour86#f6af85#e8ab88Very close colourColour difference 2.9 (0 is identical)
Depth94LightLight mediumCloseDepth difference: 3.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed18-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 75/100Shade match 83/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in PR6.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims 18-hour wear
  • Claims not settling into lines

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone low vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternative700 ViennaScore
Shade match55% of overall82
Colour84#f6af85#eaad80Close colourColour difference 3.1 (0 is identical)
Depth96LightLight mediumCloseDepth difference: 2.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 82/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna.

Same or better

  • $25 less
  • Same radiant finish
  • Medium rather than full coverage
  • Claims long-wearing

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation PR6

Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.