Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
- Serum0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, with a radiant finish, without talc.
Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation PR6
The equivalent shade: scored on colour, depth and undertone only.
TanChange shade
- Medium
- Fair
- Light
- Medium Tan
- Tancurrent shade

- Shade match
- 83out of 100
- Colour
- 86
- Depth
- 94
- Undertone
- 70
Your shade $49 at Ulta Beauty
Where to buy PR6
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
TanChange shade
- Medium
- Fair
- Light
- Medium Tan
- Tancurrent shade
- Overall match
- 79out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
Your shade $49 at Ulta Beauty · product price; shade not separately priced
Where to buy 700 Vienna
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Close colour
- Light medium · Neutral undertone
$12.99
25.5 Medium Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze
- Close colour
- Light · Cool undertone
$30
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Close colour
- Light medium · Warm undertone
$10.99
Tan
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan
- Close colour
- Light medium
$12
W7
370 Biscuit
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit
- Close colour
- Light medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in PR6, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in PR6.
Same or better
- Very close colour
- Same radiant finish
- Medium rather than full coverage
- Claims a blurring effect
- Claims 18-hour wear
- Claims not settling into lines
Different
- Not marketed for combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna.
Same or better
- $25 less
- Same radiant finish
- Medium rather than full coverage
- Claims long-wearing
Different
- Small colour difference on the swatch
- Fragrance is listed in the formula
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation PR6
Your shade $49 at Ulta Beauty
Closest overall alternative
Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna
Your shade $49 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.