Beyond Matte Liquid Foundation M10 dupes and alternatives Jane Iredale
Medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
Formulation
- Liquid2
- Stick0
- Powder0
Skin type
- Dry1
- Normal2
- Combination2
- Oily2
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 33 matches
Only showing matches with medium coverage, with a natural finish, without fragrance or talc.
Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 95out of 100
- Colour
- 92
- Depth
- 98
- Undertone
- 100
Your shade $54 at Ulta Beauty · product price; shade not separately priced
Where to buy 33 Medium Warm
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 24W Power
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 87out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 100
Your shade $54 at Ulta Beauty
Where to buy 24W Power
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M10 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Tone 7.5 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W
- Looks identical
- Medium · Warm · peach undertone
$32

Toasted Almond 5.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden
- Very close colour
- Medium · Warm · golden undertone
$31

Caramel
NC42
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42
- Very close colour
- Medium · Warm · golden undertone
$30

3Y52
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52
- Very close colour
- Medium · Warm · golden undertone
$35

Maple 8.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5
- Very close colour
- Medium · Warm · peach undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm, against Jane Iredale Beyond Matte Liquid Foundation in M10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm.
Same or better
- $46 less
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Both claim long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Natural finish instead of matte
- No blurring effect claimed
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 24W Power, against Jane Iredale Beyond Matte Liquid Foundation in M10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 24W Power.
Same or better
- $7 less
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Both claim a blurring effect
- Both claim a lightweight feel
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm
Your shade $54 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 24W Power
Your shade $54 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.