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Beyond Matte Liquid Foundation M10 dupes and alternatives Jane Iredale

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without fragrance.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Cinnamon 440G

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M10Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
Cinnamon 440G
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$17 less (31%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Pistachio Cream 425N
    Shade match 90
    $37SephoraSephora$17 less (31%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin

    Retailer shade note: Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 93
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  3. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12C
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)$40 less (74%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M10 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Looks identical
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y52

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52

    • Very close colour
    • Medium · Warm · golden undertone

    $35

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Cinnamon 440G, against Jane Iredale Beyond Matte Liquid Foundation in M10. Every attribute compared, with its share of the score.

ComparedYour shadeM10Closest matchCinnamon 440GScore
Shade match55% of overall97
Colour96#d3915d#d9925bLooks identicalColour difference 1.3 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Cinnamon 440G.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Cinnamon 440G

Best price
$37SephoraSephora
$17 less (31%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.