Medium tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
12 of 30 matches
Only showing matches made for sensitive skin, without coconut oil or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$34.01 less (63%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta Beauty
Target$39.41 less (73%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: deep shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyTarget$39.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at Target
CVS$20.29View at CVSUlta Beauty(product price)$12 less (22%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$16 less (30%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$38 less (70%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$15 less (28%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin · Contains listed fragrance
Retailer shade note: deep complexion with neutral undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $2 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (30%)Matches: Very close colourSame matte finishSame full coverage
Differences: Described as medium, yours as deepSlightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Described as medium, yours as deep · Slightly warmer undertone
Retailer shade note: medium with peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M11 (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Cinnamon
$8
32 Tan Bronze
$30
400 Caramel
$15.99
12 Tan-Deep
$36
CN 116 Spice
$22
Tone 8.5 C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against Jane Iredale Beyond Matte Liquid Foundation in M11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Laura Geller Double Take Baked Full Coverage Foundation in Deep, against Jane Iredale Beyond Matte Liquid Foundation in M11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Geller Double Take Baked Full Coverage Foundation in Deep.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool
Ulta BeautyYour shade $54 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation Deep
SephoraYour shade $54 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
