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Beyond Matte Liquid Foundation M12 dupes and alternatives Jane Iredale

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol6Vegan3Cruelty-free4Oil-free1With SPF2Mineral0

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7 of 30

Only showing matches with medium coverage, with a matte finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Clinique Acne Solutions Liquid Makeup Foundation WN 100 Deep Honey

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M12Change shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 100 Deep Honey
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
93
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
$15 less (28%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Golden (W-074)
    Shade match 92
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    36 Medium Deep Warm
    Shade match 90
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  3. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Golden (N-070)
    Shade match 86
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Dark, neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    30 Medium Warm
    Shade match 87
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 87
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  6. #7 · Too Faced

    Born This Way Soft Matte Foundation

    Natural Beige
    Shade match 90
    $48Ulta BeautyUlta Beauty(product price)$6 less (11%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M12 (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Very close colour
    • Medium tan · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Very close colour
    • Medium tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Very close colour
    • Medium tan · Olive undertone

    $32

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Acne Solutions Liquid Makeup Foundation in WN 100 Deep Honey, against Jane Iredale Beyond Matte Liquid Foundation in M12. Every attribute compared, with its share of the score.

ComparedYour shadeM12Closest matchWN 100 Deep HoneyScore
Shade match55% of overall95
Colour92#c88149#c9874fVery close colourColour difference 2.0 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyCombination, dry, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Acne Solutions Liquid Makeup Foundation in WN 100 Deep Honey.

Same or better

  • $15 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy WN 100 Deep Honey

Match price
$39Ulta BeautyUlta Beauty
$15 less (28%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.