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Beyond Matte Liquid Foundation M13 dupes and alternatives Jane Iredale

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without alcohol denat or silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 460 Suede (C)

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M13Change shade
Depth and undertone: Tan
Finish and coverage: Matte · Full coverage
The match
Lancôme
460 Suede (C)
Depth and undertone: Tan
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $50SephoraSephora$4 less (7%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$30 less (56%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital match

    View match
  3. Shade match 88
    $28SephoraSephora$26 less (48%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    51
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: caramel - brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $28SephoraSephora$26 less (48%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    51
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: golden caramel - brown skin with golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 8
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)$2.50 less (5%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    46
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M13 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Very close colour
    • Tan · Warm · golden undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 460 Suede (C), against Jane Iredale Beyond Matte Liquid Foundation in M13. Every attribute compared, with its share of the score.

ComparedYour shadeM13Closest match460 Suede (C)Score
Shade match55% of overall90
Colour96#bd794c#bc7c4eLooks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 460 Suede (C).

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy 460 Suede (C)

Match price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.