Beyond Matte Liquid Foundation M13 dupes and alternatives Jane Iredale
Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches with medium coverage, with a matte finish, without talc, fragrance or alcohol denat.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 13 Cool
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 100
- Undertone
- 70
Your shade $54 at Ulta Beauty
Where to buy 13 Cool
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Golden (C-076)
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 85out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 100
Your shade $54 at Ulta Beauty · product price; shade not separately priced
Where to buy Cool Golden (C-076)
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M13 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

460
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460
- Very close colour
- Tan · Warm · golden undertone
$30
Teak 9.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5
- Very close colour
- Tan · Neutral undertone
$39
13.5 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep
- Very close colour
- Tan · Neutral · neutral golden undertone
$36
Dark 5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C
- Very close colour
- Tan · Cool undertone
$31
5N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N
- Very close colour
- Tan · Neutral · neutral golden undertone
$38
050 Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Foundation in 13 Cool, against Jane Iredale Beyond Matte Liquid Foundation in M13. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Charlotte Tilbury Airbrush Flawless Foundation in 13 Cool.
Same or better
- $2 less
- Near-identical swatch colour
- Same matte finish
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Different
- Contains alcohol
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Golden (C-076), against Jane Iredale Beyond Matte Liquid Foundation in M13. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Golden (C-076).
Same or better
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Both claim long-wearing
- Claims transfer resistance
- Claims not settling into lines
- Both claim a lightweight feel
- Adds SPF 15
Different
- No blurring effect claimed
- Fragrance is listed in the formula
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Charlotte Tilbury Airbrush Flawless Foundation 13 Cool
Your shade $54 at Ulta Beauty
Closest overall alternative
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Golden (C-076)
Your shade $54 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.