Beyond Matte Liquid Foundation M13 dupes and alternatives Jane Iredale
4.2 (1,679)·Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
46
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
$24Ulta Beauty(product price)$30 less (56%)3.9 (396)
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
43
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
$13.99Ulta Beauty(product price)$40.01 less (74%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
$13.99Ulta Beauty(product price)$40.01 less (74%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M13 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Foundation in 13 Cool, against Jane Iredale Beyond Matte Liquid Foundation in M13. Every attribute compared, with its share of the score.
ComparedYour shadeM13Closest shade match13 CoolHow they compareScore
Shade match55% of overall91
Colour60%98#bd794c#bc7a4cLooks identicalColour difference 0.7 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 51N Deep Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M13. Every attribute compared, with its share of the score.
ComparedYour shadeM13Closest overall alternative51N Deep NeutralHow they compareScore
Shade match55% of overall89
Colour60%95#bd794c#bc7c53Looks identicalColour difference 1.4 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/normal/oily skin
Overall match 88/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$35.01 less (65%)
