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Beyond Matte Liquid Foundation M14 dupes and alternatives Jane Iredale

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without coconut oil.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 440

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
440
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$14 less (26%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD141

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Chanel
BD141
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Match price
$69Ulta BeautyUlta Beauty
Costs $15 more

Your shade $54 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 88
    $42SephoraSephora$12 less (22%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $60SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    41 Deep Warm
    Shade match 93
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$46 less (85%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $69SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Walnut (N-090)
    Shade match 86
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Deep, neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $60SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Nutmeg 365
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M14 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

  6. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest shade match440Score
Shade match55% of overall95
Colour92#995e3c#9e5d35Very close colourColour difference 1.9 (0 is identical)
Depth99DeepDeep tanCloseDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440.

Same or better

  • $14 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD141, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest overall alternativeBD141Score
Shade match55% of overall92
Colour88#995e3c#8f5a3aVery close colourColour difference 2.5 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD141.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 440

Best price
$40SephoraSephora
$14 less (26%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD141

Match price
$69Ulta BeautyUlta Beauty
Costs $15 more

Your shade $54 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.