Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 30 matches
Only showing matches with medium coverage, without fragrance or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$16 less (30%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$14.50 less (27%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin
Retailer shade note: deepest skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (4%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$4 less (7%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: Very deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$46 less (85%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$2 less (4%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Deep, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$38 less (70%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M14 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
51H deep honey
$32
23W
$30
C10
$16.99
520 Suede W
$32
6N
$38
7 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm.
4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Chestnut 13.75 W, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Chestnut 13.75 W.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Ogee Multi-Use Sculpted Foundation and Concealer Stick Chestnut 13.75 W
SephoraYour shade $54 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
