Beautler.Your beauty butler

Beyond Matte Liquid Foundation M14 dupes and alternatives Jane Iredale

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan2Cruelty-free, applied. RemoveOil-free0With SPF0Mineral1

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage, cruelty-free, without talc or coconut oil.

  • 17 matches have no cruelty-free claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
PÜR
DN7 Cocoa
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
97
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$14 less (26%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 57G Rich Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
57G Rich Golden
Depth and undertone: Deep · Olive
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M14 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest shade matchDN7 CocoaScore
Shade match55% of overall89
Colour97#995e3c#9b613fLooks identicalColour difference 1.1 (0 is identical)
Depth98DeepDeep tanCloseDepth difference: 1.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 57G Rich Golden, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest overall alternative57G Rich GoldenScore
Shade match55% of overall88
Colour95#995e3c#9a5b3bLooks identicalColour difference 1.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 57G Rich Golden.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Olive rather than warm undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa

Match price
$40Ulta BeautyUlta Beauty
$14 less (26%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 57G Rich Golden

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.