Beautler.Your beauty butler

Beyond Matte Liquid Foundation M14 dupes and alternatives Jane Iredale

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with buildable coverage, vegan, without talc.

  • 22 matches have no vegan claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: R.E.M. Beauty Sweetener Foundation deep 3 w

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
deep 3 w
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
33
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$19 less (35%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M14 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

R.E.M. Beauty Sweetener Foundation in deep 3 w, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest matchdeep 3 wScore
Shade match55% of overall96
Colour93#995e3c#9a5a3aVery close colourColour difference 1.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Combination, normal, oilyCombinationBoth marketed for combination skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in deep 3 w.

Same or better

  • $19 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy deep 3 w

Match price
$35Ulta BeautyUlta Beauty
$19 less (35%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.