Beautler.Your beauty butler

Beyond Matte Liquid Foundation M15 dupes and alternatives Jane Iredale

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NP 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
NP 10
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Light coverage
Shade match
87out of 100
Colour
91
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
$2.50 less (5%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Laura Mercier Tinted Blur Balm Skin Tint Shade 06

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
Shade 06
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Light coverage
Overall match
80out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
78
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Best price
$44SephoraSephora
$10 less (19%)

Your shade $54 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NP 10, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest shade matchNP 10Score
Shade match55% of overall87
Colour91#99523c#985236Very close colourColour difference 2.1 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 73/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 10.

Same or better

  • $2.50 less
  • Very close colour
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 06, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest overall alternativeShade 06Score
Shade match55% of overall81
Colour82#99523c#8f5740Close colourColour difference 3.4 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared78
Finish100MatteMatteSameSame matte finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 06.

Same or better

  • $10 less
  • Same matte finish
  • Both claim a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Light rather than full coverage

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NP 10

Match price
$51.50Ulta BeautyUlta Beauty
$2.50 less (5%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Laura Mercier Tinted Blur Balm Skin Tint Shade 06

Best price
$44SephoraSephora
$10 less (19%)

Your shade $54 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.