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Beyond Matte Liquid Foundation M15 dupes and alternatives Jane Iredale

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in liquid form, without talc or silicones.

  • 5 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NP 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
NP 10
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Light coverage
Shade match
87out of 100
Colour
91
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
$2.50 less (5%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation TIMARU

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
NARS
TIMARU
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 79
    $55SephoraSephoraCosts $1 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4.5 - deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 19W
    Shade match 87
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NP 10, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest shade matchNP 10Score
Shade match55% of overall87
Colour91#99523c#985236Very close colourColour difference 2.1 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 73/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 10.

Same or better

  • $2.50 less
  • Very close colour
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in TIMARU, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest overall alternativeTIMARUScore
Shade match55% of overall76
Colour77#99523c#884c38Close colourColour difference 4.0 (0 is identical)
Depth86DeepDeepSameDepth difference: 5.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in TIMARU.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NP 10

Match price
$51.50Ulta BeautyUlta Beauty
$2.50 less (5%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation TIMARU

Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.