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Beyond Matte Liquid Foundation M15 dupes and alternatives Jane Iredale

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in serum form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
KVD Beauty
Deep 090
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
67
Shade match
78out of 100
Colour
76
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest matchDeep 090Score
Shade match55% of overall78
Colour76#99523c#8b5644Close colourColour difference 4.1 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090.

Same or better

  • $12 less
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for normal skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Deep 090

Best price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.