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Beyond Matte Liquid Foundation M15 dupes and alternatives Jane Iredale

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 7C1 Rich Mahogany

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
7C1 Rich Mahogany
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
85out of 100
Colour
88
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$2 less (4%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 43 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
43 Deep Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
82
Wear (Wear & performance)
63
Skin (Skin suitability)
90
Best price
$38SephoraSephora
$16 less (30%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 79
    $55SephoraSephoraCosts $1 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4.5 - deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    14
    Shade match 77
    $60SephoraSephoraCosts $6 more

    Matches: Both claim a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 7C1 Rich Mahogany, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest shade match7C1 Rich MahoganyScore
Shade match55% of overall85
Colour88#99523c#a05241Very close colourColour difference 2.5 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 7C1 Rich Mahogany.

Same or better

  • $2 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for normal skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 43 Deep Cool, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest overall alternative43 Deep CoolScore
Shade match55% of overall85
Colour88#99523c#965134Very close colourColour difference 2.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Combination, normal, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 43 Deep Cool.

Same or better

  • $16 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 7C1 Rich Mahogany

Best price
$52SephoraSephora
$2 less (4%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 43 Deep Cool

Best price
$38SephoraSephora
$16 less (30%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.