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Beyond Matte Liquid Foundation M16 dupes and alternatives Jane Iredale

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum2
  • Balm0

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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3 of 32

Only showing matches with full coverage, with a natural finish.

Closest shade match: Smashbox Always On Skin-Balancing Foundation T20C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M16Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Smashbox
T20C
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
$9 less (17%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M16Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
KVD Beauty
Deep 090
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
67
Best price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for normal skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for normal skin

    Retailer shade note: for tan-deep skin with neutral copper undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M16 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Very close colour
    • Deep · Neutral undertone

    $38

  5. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Always On Skin-Balancing Foundation in T20C, against Jane Iredale Beyond Matte Liquid Foundation in M16. Every attribute compared, with its share of the score.

ComparedYour shadeM16Closest shade matchT20CScore
Shade match55% of overall96
Colour95#8f553f#8a523bLooks identicalColour difference 1.5 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall49
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in T20C.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090, against Jane Iredale Beyond Matte Liquid Foundation in M16. Every attribute compared, with its share of the score.

ComparedYour shadeM16Closest overall alternativeDeep 090Score
Shade match55% of overall87
Colour93#8f553f#8b5644Very close colourColour difference 1.8 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090.

Same or better

  • $12 less
  • Very close colour
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Not marketed for normal skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Smashbox Always On Skin-Balancing Foundation T20C

Best price
$45Ulta BeautyUlta Beauty
$9 less (17%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090

Best price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.