Beyond Matte Liquid Foundation M17 dupes and alternatives Jane Iredale
4.2 (1,679)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
100
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$38 less (70%)4.3 (699)
Matches: Same cool undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
$35Ulta Beauty(product price)$19 less (35%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
93
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
$22Ulta Beauty(product price)$32 less (59%)3.5 (42)
Matches: Very close colour· Similar undertone (neutral vs cool)
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
$13.99Ulta Beauty(product price)$40.01 less (74%)4.3 (33,167)
Matches: Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
58
Wear & performance
100
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: extra deep with golden undertones
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M17 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.
ComparedYour shadeM17Closest shade match38C JarrahHow they compareScore
Shade match55% of overall97
Colour60%95#77493a#79473aLooks identicalColour difference 1.5 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared73
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Combination, normal, oilyNormal, combination, sensitiveBoth marketed for combination/normal skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.
ComparedYour shadeM17Closest overall alternativeDeep 094How they compareScore
Shade match55% of overall90
Colour60%98#77493a#764838Looks identicalColour difference 0.6 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$33 less (61%)
