Beyond Matte Liquid Foundation M17 dupes and alternatives Jane Iredale
4.2 (1,679)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$22Ulta Beauty(product price)$32 less (59%)3.5 (42)
Matches: Very close colour· Similar undertone (neutral vs cool)
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
$35Ulta Beauty(product price)$19 less (35%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
93
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M17 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 42 Deep Cool, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.
ComparedYour shadeM17Closest match42 Deep CoolHow they compareScore
Shade match55% of overall96
Colour60%93#77493a#7a4638Very close colourColour difference 1.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Same price
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