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Beyond Matte Liquid Foundation M17 dupes and alternatives Jane Iredale

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Serum0
  • Balm0

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for combination skin, with medium coverage, with a matte finish.

  • 1 match has no skin type listed and is not shown.

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 420 Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M17Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
420 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
83out of 100
Colour
86
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$35.01 less (65%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Foundation 8N1 Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M17Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
8N1 Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
81
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$2 less (4%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M17 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Looks identical
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 420 Deep Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.

ComparedYour shadeM17Closest shade match420 Deep NeutralScore
Shade match55% of overall83
Colour86#77493a#7d4732Very close colourColour difference 2.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 420 Deep Neutral.

Same or better

  • $35.01 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.

ComparedYour shadeM17Closest overall alternative8N1 EspressoScore
Shade match55% of overall81
Colour84#77493a#824b37Close colourColour difference 3.1 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso.

Same or better

  • $2 less
  • Same matte finish
  • Medium rather than full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No blurring effect claimed
  • Not marketed for normal skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 420 Deep Neutral

Match price
$18.99Ulta BeautyUlta Beauty
$35.01 less (65%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Foundation 8N1 Espresso

Best price
$52SephoraSephora
$2 less (4%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.