Beautler.Your beauty butler

Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free3Oil-free1With SPF0Mineral1

Avoid an ingredient

Sort

3 of 31

Only showing matches with medium coverage, in stick form, without coconut oil.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Dark Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Dark Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$38 less (70%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
ILIA
38C Jarrah
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
73
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
$4 less (7%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Umber
    Shade match 83
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest shade matchDark CoolScore
Shade match55% of overall87
Colour94#714135#6c4134Very close colourColour difference 1.6 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool.

Same or better

  • $38 less
  • Very close colour
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Slightly cooler undertone
  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest overall alternative38C JarrahScore
Shade match55% of overall84
Colour90#714135#79473aVery close colourColour difference 2.3 (0 is identical)
Depth92Very deepDeepCloseDepth difference: 3.9
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 80/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah.

Same or better

  • $4 less
  • Very close colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Dark Cool

Match price
$16Ulta BeautyUlta Beauty
$38 less (70%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

Best price
$50SephoraSephora
$4 less (7%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.