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Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol9Vegan4Cruelty-free5Oil-free0With SPF1Mineral6

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Only showing matches without silicones or alcohol denat.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Polite Society
Very Deep Neutral 1
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
91out of 100
Colour
87
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 46 Rich Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
58
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$33 less (61%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 78
    $40SephoraSephora$14 less (26%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    59W Rich Warm
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$12 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    8 N Neutral
    Shade match 90
    $58SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$33 less (61%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    38C Jarrah
    Shade match 84
    $50SephoraSephora$4 less (7%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Deepest Deep 30
    Shade match 76
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  7. #9 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 22N
    Shade match 91
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Rich with Neutral Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 1, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest shade matchVery Deep Neutral 1Score
Shade match55% of overall91
Colour87#714135#7a4636Very close colourColour difference 2.7 (0 is identical)
Depth93Very deepDeepCloseDepth difference: 3.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 1.

Same or better

  • $12 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 46 Rich Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest overall alternative46 Rich NeutralScore
Shade match55% of overall90
Colour85#714135#71493dClose colourColour difference 3.1 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Combination, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 46 Rich Neutral.

Same or better

  • $33 less
  • Same neutral undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 1

Match price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 46 Rich Neutral

Best price
$21Ulta BeautyUlta Beauty
$33 less (61%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.