Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale
4.2 (1,679)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
73
Wear & performance
60
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
$35Ulta Beauty(product price)$19 less (35%)4.5 (732)
Matches: Same neutral undertone· Same matte finish· Both claim a blurring effect
Differences: Slightly deeper· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
93
Wear & performance
40
Skin suitability
33
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
$16Ulta Beauty(product price)$38 less (70%)4.3 (699)
Matches: Very close colour· Both claim a blurring effect
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7W2 Rich Spice, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
ComparedYour shadeM18Closest shade match7W2 Rich SpiceHow they compareScore
Shade match55% of overall94
Colour60%91#714135#744130Very close colourColour difference 2.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Combination, normal, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 72/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
ComparedYour shadeM18Closest overall alternativeDeep 094How they compareScore
Shade match55% of overall91
Colour60%87#714135#764838Very close colourColour difference 2.8 (0 is identical)
Depth15%93Very deepDeepCloseDepth difference: 3.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Same price
Walmart
