Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale
4.2 (1,679)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
100
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
100
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
73
Wear & performance
60
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
$16Ulta Beauty(product price)$38 less (70%)4.3 (699)
Matches: Very close colour· Both claim a blurring effect
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
ComparedYour shadeM18Closest shade matchDeep Rich NeutralHow they compareScore
Shade match55% of overall92
Colour60%86#714135#6f4433Very close colourColour difference 2.8 (0 is identical)
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 46 Rich Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
ComparedYour shadeM18Closest overall alternative46 Rich NeutralHow they compareScore
Shade match55% of overall90
Colour60%85#714135#71493dClose colourColour difference 3.1 (0 is identical)
Overall match 83/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (4%)
