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Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol7Vegan, applied. RemoveCruelty-free7Oil-free0With SPF1Mineral4

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7 of 31

Only showing matches with a matte finish, vegan.

  • 17 matches have no vegan claim listed and are not shown.

Closest shade match: R.E.M. Beauty Sweetener Foundation rich 3 n

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
rich 3 n
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
88out of 100
Colour
83
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$19 less (35%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 59W rich warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
59W rich warm
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 78
    $40SephoraSephora$14 less (26%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Mocha
    Shade match 84
    $11.97WalmartWalmart$42.03 less (78%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Espresso
    Shade match 83
    $11.97WalmartWalmart$42.03 less (78%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    60H mahogany honey
    Shade match 76
    $42SephoraSephora$12 less (22%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Deepest Deep 30
    Shade match 76
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in rich 3 n, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest shade matchrich 3 nScore
Shade match55% of overall88
Colour83#714135#663b2cClose colourColour difference 3.2 (0 is identical)
Depth89Very deepVery deepSameDepth difference: 4.7
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Combination, normal, oilyCombinationBoth marketed for combination skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 3 n.

Same or better

  • $19 less
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 59W rich warm, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest overall alternative59W rich warmScore
Shade match55% of overall84
Colour90#714135#7a4638Very close colourColour difference 2.4 (0 is identical)
Depth93Very deepDeepCloseDepth difference: 3.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 59W rich warm.

Same or better

  • $12 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation rich 3 n

Match price
$35Ulta BeautyUlta Beauty
$19 less (35%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 59W rich warm

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.