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Beyond Matte Liquid Foundation M2 dupes and alternatives Jane Iredale

Light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without fragrance.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Chai 210B

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M2Change shade
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
Chai 210B
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$17 less (31%)

Your shade $54 at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation O 15

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M2Change shade
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
O 15
Depth and undertone: Light
Finish and coverage: Matte · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$46.90Ulta BeautyUlta Beauty
$7.10 less (13%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 89
    $54Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Custard 220N
    Shade match 88
    $37SephoraSephora$17 less (31%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin

    Retailer shade note: Light skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 88
    $19.99Ulta BeautyUlta Beauty$34.01 less (63%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$12 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M2 (Light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Looks identical
    • Light

    $15.99

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Close colour
    • Light medium · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Chai 210B, against Jane Iredale Beyond Matte Liquid Foundation in M2. Every attribute compared, with its share of the score.

ComparedYour shadeM2Closest shade matchChai 210BScore
Shade match55% of overall95
Colour92#f1ba91#f2bf93Very close colourColour difference 2.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Chai 210B.

Same or better

  • $17 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 15, against Jane Iredale Beyond Matte Liquid Foundation in M2. Every attribute compared, with its share of the score.

ComparedYour shadeM2Closest overall alternativeO 15Score
Shade match55% of overall89
Colour95#f1ba91#ebb88eLooks identicalColour difference 1.4 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70Warm · peachUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 15.

Same or better

  • $7.10 less
  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Contains isopropyl alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Chai 210B

Best price
$37SephoraSephora
$17 less (31%)

Your shade $54 at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation O 15

Match price
$46.90Ulta BeautyUlta Beauty
$7.10 less (13%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.