Beyond Matte Liquid Foundation M3 dupes and alternatives Jane Iredale
4.2 (1,679)·Light medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light brown shade with neutral undertones
$39.50Ulta Beauty(product price)$14.50 less (27%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin
Retailer shade note: light/medium skin w/ cool to neutral undertones
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M3 (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige, against Jane Iredale Beyond Matte Liquid Foundation in M3. Every attribute compared, with its share of the score.
ComparedYour shadeM3Closest shade matchSun BeigeHow they compareScore
Shade match55% of overall96
Colour60%99#eca87b#eda97cLooks identicalColour difference 0.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared28
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Combination, normal, oilyDry, normalBoth marketed for normal skin
Overall match 70/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan, against Jane Iredale Beyond Matte Liquid Foundation in M3. Every attribute compared, with its share of the score.
ComparedYour shadeM3Closest overall alternativeMedium TanHow they compareScore
Shade match55% of overall91
Colour60%92#eca87b#e3a87eVery close colourColour difference 2.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Combination, normal, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.