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Beyond Matte Liquid Foundation M3 dupes and alternatives Jane Iredale

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation Honey Rose

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M3Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
Honey Rose
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21.39CVSCVS
$32.61 less (60%)

Your shade $54 at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M3Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 78
    $14.59TargetTarget$39.41 less (73%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 90
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N6.5
    Shade match 89
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light with neutral peachy undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC18
    Shade match 88
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 64
    $14.59TargetTarget$39.41 less (73%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. Shade match 95
    $49Ulta BeautyUlta Beauty$5 less (9%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)$5 less (9%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 96
    $11.99Ulta BeautyUlta Beauty$42.01 less (78%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    28
    Wear & performance
    60
    Skin suitability
    30

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M3 (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Looks identical
    • Light medium

    $12

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Close colour
    • Medium light · Warm undertone

    $34

  6. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Close colour
    • Light medium · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in Honey Rose, against Jane Iredale Beyond Matte Liquid Foundation in M3. Every attribute compared, with its share of the score.

ComparedYour shadeM3Closest shade matchHoney RoseScore
Shade match55% of overall97
Colour95#eca87b#e6a67dLooks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Combination, normal, oilySensitiveMarketed for different skin types
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in Honey Rose.

Same or better

  • $32.61 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for combination/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan, against Jane Iredale Beyond Matte Liquid Foundation in M3. Every attribute compared, with its share of the score.

ComparedYour shadeM3Closest overall alternativeMedium TanScore
Shade match55% of overall91
Colour92#eca87b#e3a87eVery close colourColour difference 2.0 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan.

Same or better

  • $15 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation Honey Rose

Best price
$21.39CVSCVS
$32.61 less (60%)

Your shade $54 at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan

Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.