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Beyond Matte Liquid Foundation M4 dupes and alternatives Jane Iredale

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0
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Only showing matches with full coverage, in cream form, without talc or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M4Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Shade match
92out of 100
Colour
94
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M4 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Looks identical
    • Light · Neutral undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Close colour
    • Light · Neutral undertone

    $42

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Close colour
    • Light · Neutral undertone

    $8

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan, against Jane Iredale Beyond Matte Liquid Foundation in M4. Every attribute compared, with its share of the score.

ComparedYour shadeM4Closest matchMedium TanScore
Shade match55% of overall92
Colour94#eaad81#e3a87eVery close colourColour difference 1.5 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan.

Same or better

  • $15 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for normal skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Where to buy Medium Tan

Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.