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Beyond Matte Liquid Foundation M4 dupes and alternatives Jane Iredale

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral1

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2 of 31

Only showing matches with a natural finish, with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 200

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M4Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
200
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
97
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12.98WalmartWalmart
$41.02 less (76%)

Your shade $54 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M4Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M4 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Looks identical
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 200, against Jane Iredale Beyond Matte Liquid Foundation in M4. Every attribute compared, with its share of the score.

ComparedYour shadeM4Closest shade match200Score
Shade match55% of overall94
Colour97#eaad81#ebaf86Looks identicalColour difference 1.0 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Combination, normal, oilySensitiveMarketed for different skin types
Overall match 78/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 200.

Same or better

  • $41.02 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Not marketed for combination/normal/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan, against Jane Iredale Beyond Matte Liquid Foundation in M4. Every attribute compared, with its share of the score.

ComparedYour shadeM4Closest overall alternativeMedium TanScore
Shade match55% of overall86
Colour92#eaad81#e7ac87Very close colourColour difference 2.0 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan.

Same or better

  • $15 less
  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 200

Best price
$12.98WalmartWalmart
$41.02 less (76%)

Your shade $54 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan

Best price
$39SephoraSephora
$15 less (28%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.