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Beyond Matte Liquid Foundation M5 dupes and alternatives Jane Iredale

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, cruelty-free, without coconut oil.

  • 25 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Natural

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M5Change shade
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
The match
Milani
Natural
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
92
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$41.01 less (76%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $40SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $40SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for light to medium skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M5 (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Looks identical
    • Fair · Warm · peach undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  5. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

  6. Rare Beauty Liquid Touch Brightening Concealer

    240W

    Rare Beauty Liquid Touch Brightening Concealer, shade 240W

    • Very close colour
    • Light · Olive · warm olive undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect 2-in-1 Foundation in Natural, against Jane Iredale Beyond Matte Liquid Foundation in M5. Every attribute compared, with its share of the score.

ComparedYour shadeM5Closest matchNaturalScore
Shade match55% of overall88
Colour92#f6c18d#eec08dVery close colourColour difference 1.9 (0 is identical)
Depth98FairLightCloseDepth difference: 1.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 88/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Natural.

Same or better

  • $41.01 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Natural

Match price
$12.99Ulta BeautyUlta Beauty
$41.01 less (76%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.