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Beyond Matte Liquid Foundation M5 dupes and alternatives Jane Iredale

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage, without silicones or alcohol denat.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ogee Multi-Use Sculpted Foundation and Concealer Stick Banyan 2.75 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M5Change shade
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
The match
Ogee
Banyan 2.75 W
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
96
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$6 less (11%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 3WN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M5Change shade
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
3WN
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
63
Skin (Skin suitability)
90
Match price
$38Ulta BeautyUlta Beauty
$16 less (30%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M5 (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Looks identical
    • Fair · Warm · peach undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  5. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

  6. Rare Beauty Liquid Touch Brightening Concealer

    240W

    Rare Beauty Liquid Touch Brightening Concealer, shade 240W

    • Very close colour
    • Light · Olive · warm olive undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ogee Multi-Use Sculpted Foundation and Concealer Stick in Banyan 2.75 W, against Jane Iredale Beyond Matte Liquid Foundation in M5. Every attribute compared, with its share of the score.

ComparedYour shadeM5Closest shade matchBanyan 2.75 WScore
Shade match55% of overall90
Colour96#f6c18d#f9c493Looks identicalColour difference 1.1 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Banyan 2.75 W.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 3WN, against Jane Iredale Beyond Matte Liquid Foundation in M5. Every attribute compared, with its share of the score.

ComparedYour shadeM5Closest overall alternative3WNScore
Shade match55% of overall90
Colour96#f6c18d#f1c190Looks identicalColour difference 1.3 (0 is identical)
Depth99FairLightCloseDepth difference: 0.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Combination, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 3WN.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Ogee Multi-Use Sculpted Foundation and Concealer Stick Banyan 2.75 W

Best price
$48SephoraSephora
$6 less (11%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 3WN

Match price
$38Ulta BeautyUlta Beauty
$16 less (30%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.