Beyond Matte Liquid Foundation M5 dupes and alternatives Jane Iredale
Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 34 matches
Only showing matches made for sensitive skin, in liquid form, without talc.
- 11 matches have no formulation listed and are not shown.
- 2 matches have no skin type listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NO 6
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 98
- Undertone
- 70
Your shade $54 at Ulta Beauty
Where to buy NO 6
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 12 Light Warm
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 84out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 90
Your shade $54 at Ulta Beauty
Where to buy 12 Light Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M5 (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Medium 2
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2
- Looks identical
- Fair · Warm · peach undertone
$22

1Y18
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18
- Very close colour
- Fair · Warm · golden undertone
$35
Light Beige
e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige
- Very close colour
- Light · Warm · golden undertone
$8
122
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122
- Very close colour
- Light · Warm undertone
$12.99
020 Sand

240W
Rare Beauty Liquid Touch Brightening Concealer, shade 240W
- Very close colour
- Light · Olive · warm olive undertone
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kryolan Professional Makeup Natural Fluid Foundation in NO 6, against Jane Iredale Beyond Matte Liquid Foundation in M5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kryolan Professional Makeup Natural Fluid Foundation in NO 6.
Same or better
- $2.50 less
- Near-identical swatch colour
- Claims a skin-like finish
- Both claim a lightweight feel
Different
- Natural finish instead of matte
- Light rather than full coverage
- No blurring effect claimed
- No long-wear claim
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm, against Jane Iredale Beyond Matte Liquid Foundation in M5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm.
Same or better
- $16 less
- Near-identical swatch colour
- Same matte finish
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Kryolan Professional Makeup Natural Fluid Foundation NO 6
Your shade $54 at Ulta Beauty
Closest overall alternative
Rare Beauty True to Myself Natural Matte Longwear Foundation 12 Light Warm
Your shade $54 at Ulta Beauty
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.